Marketing automation is becoming increasingly widespread, especially in industries where the customer journey isn’t a simple “click and buy” process. Take the automotive industry, for example: a long decision-making journey, multiple channels, dealerships, service experiences, and loyalty programs. In this landscape, the “one ad-one sale” logic no longer applies.

What is marketing automation?
It’s a set of digital tools that automate and personalize customer communication whether it’s email campaigns, social media, remarketing, or push notifications. Its goal is to deliver a better experience to customers with less manual effort and a stronger data foundation.

How are automotive companies using it?
Automotive companies have long realized that the customer isn’t only important when they walk into the showroom. They build active connections throughout the pre-driving, driving, and post-driving phases. To do this, they rely on real-time telematics data, customer profiles, and machine learning-powered campaign systems.
One of our clients, for example, integrated billions of data points into a single platform to gain insights into vehicle condition, driving behavior, and customer preferences. As a result they could deliver personalized offers directly to the car’s dashboard, the app, or even through service reminder messages. The whole system was implemented in under 3 months.

5 reasons why it’s worth using marketing automation tools:

1. With proper implementation, our clients achieved a 300% increase in platform engagement
2. Enables unified customer profiles you can track who did what, searched for what, clicked where
3. Supports real-time decision-making, automated rules help determine what, when, where, and to whom to communicate
4. Campaign management becomes scalable: no need to manually manage every single ad, just fine-tune the automations
5. Easily track ROI from campaign to conversion, every step of the journey is measurable

How can we support our clients?
At Smart Design, we don’t just deliver technology, we provide strategy, creative content, and execution as a complete package. If you’re looking for a system where:

• all data is aligned,
• customer communication is personalized, and
• marketing is not a cost but an investment,

then get in touch with us!