Overview
For some businesses aesthetics is more important than every other aspect and Sugarbird is one of them as a Hungarian iconic premium clothing company.
The business challenge
Challenges Tackled
- Mobile optimized WooCommerce webshop
- Better customer engagement, more organic visitors
- Improved e-commerce conversion rate
- Outfit functionality and dedicated collection pages
Research
With Sugarbird we work together for a long time but a redesign task like this always requires to refresh our market insights and get to know better the customers. Our standard multi-layered customer research methodology worked very well again and gave a very solid foundation for the design stage.
Deliverables
- E-commerce UX
- E-commerce UI
Definition & prioritization of feature list
There are thousands of ways of building an e-commerce shop so we were very careful about selecting the most suitable features for Sugarbird. Our focus was on mobile experience, flexibility and conversion rate.
UI design of ecommerce platform
The photos are the most important parts of Sugarbirds branding, so we came up with a delicate subtle design concept which can give the most appropriate environment for Sugarbird’s unique and vivid images.
and bring your vision to life!
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