Smart Design

Overview

For some businesses aesthetics is more important than every other aspect and Sugarbird is one of them as a Hungarian iconic premium clothing company.

The business challenge

Challenges Tackled

Mobile optimized WooCommerce webshop
Better customer engagement, more organic visitors
Improved e-commerce conversion rate
Outfit functionality and dedicated collection pages

Research

With Sugarbird we work together for a long time but a redesign task like this always requires to refresh our market insights and get to know better the customers. Our standard multi-layered customer research methodology worked very well again and gave a very solid foundation for the design stage.

Deliverables

E-commerce UX
E-commerce UI

let’s work together
and bring your vision to life!

Definition & prioritization of feature list

There are thousands of ways of building an e-commerce shop so we were very careful about selecting the most suitable features for Sugarbird. Our focus was on mobile experience, flexibility and conversion rate.

UI design of ecommerce platform

The photos are the most important parts of Sugarbirds branding, so we came up with a delicate subtle design concept which can give the most appropriate environment for Sugarbird’s unique and vivid images.

let’s work together
and bring your vision to life!